Would YOU Bet Your Last Dollar on Fries? He Did…

Sat, 13 Jun 2026 17:27:32 +0000

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From $18 in the bank to a nationwide franchise sensation, James Windon transformed a desperate pandemic pivot into one of the most unique restaurant concepts in America. After COVID shut down his successful cleaning business, a simple dinner mishap led to the birth of Buena Papa Fry Bar, a Colombian-fusion restaurant that's redefining comfort food.

With zero restaurant experience but decades of entrepreneurial grit, James convinced a premium food hall to take a chance on his loaded fries concept after seven rejections. He and his wife poured their entire life savings of $40,000 into building their first location by hand, praying their twist on Colombian cuisine would resonate with customers.

Then came the TikTok video that changed everything. One viral review sent crowds flooding through their doors for months, turning this restaurant business from a survival plan into a runaway success. Within a year, this first-time restaurant owner expanded to multiple locations, landed a stadium deal, caught the attention of Shark Tank producers, and fielded thousands of franchise requests from around the globe.

In this episode, James reveals how he built a viral food concept from scratch, leveraged social media to explode his brand, and scaled from a single food hall stall to a growing restaurant empire – all while staying true to his family's Colombian roots.

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Timestamps:

00:00 - Start
00:37 - A store worth an entire life savings
01:20 - Thank you, viral video!
01:52 - Ending up with potatoes
02:55 - “Shoot first, aim later!”
03:48 - Tasting the “Americano”
04:40 - It’s all about the buzz
05:46 - Dealing with The Sharks
06:31 - Know your numbers
07:42 - Soy Buena Papa!
08:33 - Generous but smart portions
09:49 - Two money-making secrets
11:58 - Fan blitz
12:55 - Brand your biz from day 1
13:48 - Selfie wall
15:21 - Dreams do come true
16:23 - Genuine, true, and raw
17:23 - Revenue breakdown
18:38 - Scaling is the future
19:22 - Doing is the strategy
20:21 - Purpose and mission
20:58 - Passion is your fuel (don’t do without it!)
21:31 - Create demand in ANY industry
22:40 - PR is everything
23:13 - Life after Shark Tank
24:09 - Selling out but not making money?!
24:44 - Work-Family balance
25:24 - Bringing quality talent
26:19 - Cracking the team-building code
26:48 - It takes more than just capital
27:43 - Profit margins
28:49 - Entrepreneurs are risk takers
29:13 - A “strange” advice
29:51 - 4-month preparation
30:29 - Work on sales, not just clicks!
31:12 - Believing in the underdog
31:52 - Fear’s there… do it anyway!
33:16 - Overcoming challenges
33:44 - Family as advisors
34:27 - Branding HAS to be beautiful
35:23 - What the future holds
36:04 - Cooking is in our blood
36:47 - Surprisingly good “testers”
37:17 - Advice from a pro
37:43 - Eyes on the prize!
38:15 - “Who has a French fry restaurant?”
39:07 - Outro